The Mad Cowes brand culture evolved as an après sailing brand during Cowes Week in 1997. That summer 2 post grad students, James Haxton and PJ Scott, came to Cowes and sold T shirts and other clothing emblazoned with ‘Mad Cowes’.

Jumping forward a few years, the ownership changed but the fun nature of the brand remained; by choosing to no longer operate from a shop Lucy Ward wanted Mad Cowes to live online, and at the many events that take place all over UK.  In fact, Lucy re-launched the brand at Badminton Horse Trials.

We built their website, and produced their first season of photography.  Some of which is included in the gallery here.